Whether it was an internal piece that was never distributed, or a piece that was published in the Wall Street Journal, I designed quite a few pieces of advertising for the Alzheimer's Association. The Association favored clean, simple designs, and so oftentimes the copy itself was the only graphic element that was approved for use, but that wasn't always the case, and I was always very excited to be working on something I knew many people would see and connect with in the end.
Walk To End Alzheimer's
While at the Alzheimer's Association, I spent much time working on a massive amount of pieces for their "flagship" event, the Walk To End Alzheimer's. Most nonprofits have a walking-oriented event to raise funds, and the Alzheimer's Association spent a lot of energy making sure theirs felt unique, and I very much played a part in the visual aspect of that process for several years.
Ad agencies typically designed the branding for the event, but in 2014, I was called upon to create the look and feel for the campaign, and I succeeded in creating a design that was approved and used as the face of the event which helped raise $67.9 million in overall revenue that year. I was given the stipulation that the design needed to focus on polaroids, and so I submitted a variety of concepts, and was able to create something that was very well received in the end.
These are some of my favorite pieces I created for Walk To End Alzheimer's. This was an event that I handled the print collateral for ever year for five years, never handling less than 200 pieces each time, and so I of course couldn't include everything, but I did include the ones I was most proud of!
The Longest Day
The Longest Day was our secondary event after The Walk To End Alzheimer's, and was an event wherein participants chose an activity to do (typically in teams) from sunrise to sunset, to raise funds, and to symbolize the time most caregivers devote to caring for someone with Alzheimer's.
I helped in creating the branding for the event during it's "year zero," and then aided in creating print collateral after various ad agencies contributed in redesigning the branding going forward.
Here is a collection of pieces I created for The Longest day, featuring materials for participants, merchandise, advertising, and all sorts of print collateral. I have even included a series of concepts for an ad campaign that were never used (complete with still-watermarked photos), because I really enjoyed how they came out!
During my time at the Alzheimer's Association, I typically handled over 400 different pieces a year (not including the pieces that were a part of the larger events like The Walk To End Alzheimer's, or The Longest Day), and served a wide variety of different internal clients with different demands and goals. I always appreciated it when my coworkers wanted me to take some creative direction, or welcomed my input as a designer. Here I have included a random sampling of various designs made for various purposes during my time at the Alzheimer's Association, all with the uniting element that I was given some creative input on these pieces, and I was happy with the way they ended up looking. Please enjoy!
While I was with the Alzheimer's Association, I was called upon to create a wide array of merchandise designs, featured on everything from t-shirts to Christmas ornaments. Merchandise designs were always some of the most fun and engaging for me to create, and I was always interested to see how the actual physical pieces came out once their designs were decided upon.
Throughout my time at the Alzheimer's Association, I was tasked with creating a few different logos and pieces of branding identity. With a few exceptions, these mainly focused on simple graphics and typography, leaning heavily on the Association's main brand color of purple. The Association favored clean designs, so most instances of approved graphics were somewhat simple, but these are a good representation of some of the work I was able to do.